Attracting Brands to a New Distributor – Crafted-Life
Crafted-Life launched this year, allowing consumers to tap into local craft spirits from all over North America. As a distributor looking to broaden the scope for local craft spirit brands, Crafted-Life looked to HFS to build a PR campaign that would attract small batch craft distilleries and consumers alike. Through a strategic PR campaign, HFS was able to quickly obtain media placement that had brands calling on Crafted-Life to partner. Additionally, through consumer placement and support of partner brands, HFS began to build the foundation for a Crafted-Life consumer community.