Increase in sales and new consumer awareness of a key product launch. 

Through a strategy earned blogger project with Dansko, HFS curated over 100 blog and Instagram posts in a 4-month period with coverage exceeding 60 million unique views and marked growth of Instagram and Facebook channels. The 4-month focus not only placed many new eyes on the product collection, but also significantly increased sales during and after that time.

Forged a Brand into New Category Channel Opening New Retail Doors 

Taking a heritage product from a traditionally outdoor brand, HFS partnered DKNY with Merrell at New York Fashion Week attracting the eyes of media such as GQ and the Wall Street Journal and forging relationships with new retail partners that opened new doors and sales opportunities for the brand.

Other results garnered for Merrell by HFS.