Partner
For more than 30 years, Els has honed her specialization in public relations and social media, cutting her teeth in-house, transitioning to agency work and ultimately partnering in creating her own agency in 2004.
Els’ creative approach to product publicity has resulted in a remarkable quantity and quality of hits for her clients in print, online as well as on television and podcasts. Her editorial contacts are vast after years of cultivating relationships and being known to be incredibly responsive and reliable.
In addition to traditional public relations, Els has extensive social media skills and has become an expert at working with influencers across many platforms, both paid and earned, as well as managing clients’ social media accounts including Instagram, Facebook, Twitter and others. She taps into her creative design side to create content and capture the ‘voice’ of each brand.
When not chasing placements, Els can be found in the kitchen trying new recipes from her vast collection of cookbooks, decorating, gardening, traveling, reading and looking for the next best restaurant. She lives in Connecticut with her husband and two Goldendoodles and frequently welcomes home her children who have recently left the nest. She loves a challenge and finds that a good sense of humor goes a long way personally and professionally.