Tecovas
project name

Tecovas

Creating Consumer Demand for a Brand Through

description
  • Client:

    Tecovas

Creating Consumer Demand for a Brand

Through strategic fashion, trade, mainstream and vertical consumer media and blogger outreach, top influencers were introduced to the first direct-to-consumer cowboy boot brand.  Quickly garnering in-person meetings and coverage in outlets including Glamour, GQ, Vogue, Garden & Gun and Gear Patrol, just a year after launch, Tecovas had a 2,500-person waitlist to purchase product.