Merrell
project name

Merrell

Forged a Brand into New Category Channel

description
  • Client:

    Merrell

Forged a Brand into New Category Channel Opening New Retail DoorsĀ 

Taking a heritage product from a traditionally outdoor brand, HFS partnered DKNY with Merrell at New York Fashion Week attracting the eyes of media such as GQ and the Wall Street Journal and forging relationships with new retail partners that opened new doors and sales opportunities for the brand.

Other results garnered for Merrell by HFS.