Attract New Consumers & Engage in a Real Conversation
HFS developed an authentic strategy to support Boxed Water’s #ReTree campaign enacted through an earned and paid influencer/ambassador program, as well as a kick-off event. Through #ReTree, Boxed Water would plant two trees for every social post of their product with the #ReTree with a goal of 1 million trees over five years. By identifying and aligning with key influencers and ambassadors,
We created a groundswell through engaging digital placement that inspired others to interact with the brand and participate in #ReTree with a post to plant trees as well. In addition, HFS planned and executed an event for Boxed Water and the National Forest Foundation with key editors and influencers in New York to kick off the 2017 campaign to build interest and awareness for #ReTree.