With more than 15 years of experience working with major national brands in the outdoor, fashion, travel and consumer products categories, Emily approaches her work with passion and energy. Her creative and strategic approach works to bring brands to life through a consistent voice that drives consumers to action through public relations, social communications and community building (ambassadors, athletes and social influencers).
Throughout the years, Emily has fostered strong relationships with media and social influencers that help leverage a brand’s message and voice through online communities. She has secured top tier media placement in national newspapers, consumer print magazines, consumer online media, influential blogs and vertical industry media as well as top tier placement in national morning shows and news stations.
If not strategizing on what’s next for a brand, Emily can be found on the trail, getting lost through the miles or exploring with her husband, their 3 adventurous kids and 2 dogs.
For more than 25 years, Els has honed her specialization in public relations and more recently social media, cutting her teeth in-house, transitioning to agency work and ultimately partnering in creating her own agency. Els’ creative approach to product publicity has resulted in a remarkable quantity and quality of hits for her clients in print and online as well as product placements in movies and on television. Her contacts in the editorial/blogger arena are extensive. Years of cultivating these relationships have made her a go-to source for editors when looking for story ideas.
For the past six years, Els has worked to sharpen her social media skills and has become an expert at Facebook, Pinterest, Polyvore, Instagram, Twitter and other social platforms. She taps into her creative design side to create content and capture the ‘ voice’ of each brand. Additionally, she is passionate about creating influencer and blogger partnerships and programs (both paid and earned) for brands to thoughtfully share a brand’s voice.
When not chasing the elusive placement, Els can be found in the kitchen trying new recipes, decorating, traveling, reading and looking for the next best restaurant. She lives in Connecticut with her husband and four children (two of them are dogs). She loves a challenge and finds that a good sense of humor goes a long way personally and professionally.
Kris Hathaway has over 20 years of public relations and social communications experience. Prior to working with HFS, Kris was owner of KHPR, her own PR/media relations firm. Over the years, she has worked with a variety of clients across many channels including outdoor, winter sports, and cycling. Her personal connections to the brands, as well as her relationships with the media have resulted in placements in national magazines and newspapers, TV and blogs. Critical to a brand building, Kris brings a comprehensive knowledge and experience working with clients to strategize and enrich a brand’s community via content creation, ambassador relations and social media. Based in the mountain town of Stowe, Vermont, Kris dreams of skiing powder-filled trails around the world as well as mountain biking, trail running and adventures closer to home.
Senior Account Executive
Eleanor Sachs is a seasoned public relations professional with a focus on representing national consumer brands and demonstrated expertise in developing and executing highly-effective, strategic communications plans. A creative thinker with a love of conceptualizing and executing special events for consumers and media, Eleanor leverages more than 20 years of national consumer media relations experience, supporting such brands as adidas Outdoor, Canada Goose, Eastern Mountain Sports, Filson, J.Jill, GORE RUNNING WEAR, PrimaLoft, Tretorn, W.L. Gore & Associates (GORE-TEX and WINDSTOPPER) and Wilson Tennis. She’s also an avid hiker and runner, who gets out on the trails regularly with her kids, competes in at least one half marathon a year, and ran the 2003 Boston Marathon.
Senior Account Executive
Caitlin has over 10 years marketing and communications experience supporting premier brands in the outdoor, footwear, lifestyle and specialty food markets. Driven by an affinity for these industries and the activities they support, she works with brands to shape their voice into experienced messaging and to deliver those through strategic channels to maximize reach to target audiences. Her results focus on both quality and quantity and include placements in leading consumer and national media.
Along with traditional PR tactics Caitlin is constantly monitoring the pulse of social media and emerging web trends. By harnessing the power of social media platforms she builds brands online presence, connects those brands directly with consumers and creates a powerful forum for engagement between the two.